W is for WOW

Whether plummeting down the iconic face of Bec des Rosses or dancing under Farinet’s open roof with Prince Harry, Verbier’s amusements are boundless.   Where to rest up for another day-full? Until lately, this Swiss party town has been dominated by chalet living, but now there’s another option for a base camp of one’s own: skiing’s first W Hotel opens this December at the foot of Medran Gondola, promising to transform village life. Ski to the door of your stylish suite or make a beeline for the swish bars, restaurants, nightclubs and shopping.

A 24-hour concierge provides what you want, when you want it: from state-of-the-art skis and lunch bookings (try Michelin-starred UK celeb chef Heston Blumental’s new digs, La Vache) to heliskiing and private jet service.   The W launch comes hot on the heels of the recent opening of the plush Hotel Cordée des Alpes, and a few seasons before, the sleek ‘n’ chic Nevaï Hotel—both owned by the folks behind legendary boite de nuit, The Farm Club. Always cosmopolitan, Verbier’s on a roll.