Officine Panerai opens Aspen Boutique

OFFICINE PANERAI WILL CELEBRATE THE OFFICIAL OPENING WITH A SERIES OF EVENTS
TO BENEFIT AUTISM SPEAKS AND EXTREME SPORTS CAMP
Aspen, CO – February 2014 – Last month, Italian watchmaker Officine Panerai announced its
U.S. retail expansion by unveiling its largest boutique in North America to date in Aspen, CO.
The Aspen location is Panerai’s 10th U.S. boutique, and its 63rd worldwide, and displays the
high-end sports watch brand’s recent global architectural design concept that showcases the
finest elements of Italian style and engineering, as well as highlights the company’s nautical
history. Located in the heart of Aspen’s renowned high-end shopping district, Panerai’s new
1,255 square foot boutique is located in a two-storied landmark building with sweeping views
of Aspen Mountain and features an expansive sales area, library and VIP lounge for
customers to experience the Panerai brand.
To celebrate the official opening, Panerai will participate as a Presenting Sponsor of the Light
It Up Blue Aspen Gala in support of Autism Speaks and Extreme Sports Camp on Sunday,
February 16th which will be held at The Hotel Jerome in the ski resort town. For the gala’s
live auction, Panerai will donate an Aspen Special Edition Luminor Marina 44mm (PAM 00467),
#1 of the limited edition series, in brushed steel. This highly-coveted Special Edition timepiece
bears a unique engraving on the case back depicting the Rocky Mountains and Aspen
Mountain, and will be presented to the highest bidder by Panerai North American President
Rafael Alvarez at a private event at the Panerai Boutique the following evening.
In addition to welcoming dignitaries from Autism Speaks and key influencers from the local
community, the event will continue with a private cocktail reception on February 17th dedicated
to local-area watch enthusiasts who will come together to view Panerai’s latest collection and
get to know each other in an Italian-inspired congenial atmosphere. To further support Autism
Speaks and its local Aspen-affiliate Extreme Sports Camp, Panerai will donate a percentage of
proceeds for sales made throughout the week to the two non-profit organizations.

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