Net-a-Porter, Mr Porter and Brunello Cucinelli made their way to Aspen this past week to celebrate the two brands’ decade-long partnership, while showcasing the Italian label’s ski-ready Montagna Collection, complete with pieces that work both on and off the slopes. Brunello Cucinelli Co-President and Co-Creative Director Carolina Cucinelli and the brand’s Creative Director of Menswear, Alessio Piastrelli, joined Alison Loehnis, President of Net-a-Porter and Mr Porter, to host the few days in Aspen, gathering together friends of the brand, VIPs, clients, press and more for a few days of high-altitude adventures.

Guests included models Kate Love and Emily Didonato; Giants quarterback Tyrod Taylor; actors Morgan Spector, Meadow Walker and Laura Harrier; stylist Dex Robinson and several other tastemakers. To kick off the trip, attendees got decked in the stunning neutral palette of Brunello Cucinelli’s Montagna Collection before boarding a snowcat at Aspen Highlands Ski Resort for a private welcome dinner at the mid-mountain Cloud Nine Alpine Bistro. A half-hour, blustery ride later, guests walked into a cozy and intimate cabin atmosphere that set the mood for the next couple days of fun and exploration in the Rocky Mountains.

The second day brought more adventures when the gathered guests headed into the gorgeous Hunter Creek Valley for a guided snowshoe tour, followed by a picturesque outdoor picnic at Hallam Lake at the Aspen Center for Environmental Studies. Lunch was capped off with s’mores, a much-deserved treat at the end of a day of outdoor activity. The trip concluded that evening with a final party at the private second floor of the alpine-chic Casa Tua, where guests and Aspen locals mingled while enjoying specialty cocktails and the cacio e pepe the restaurant is known for.

The next day it was time for everyone to bid Aspen goodbye, but not without a plethora of mountain memories to take home with them.



Photography by Tyler Joe and Ben Rosser