Aztech – Born in Aspen

Meet Heifara Rutgers the owner and designer of top new brand Aztech. Heifara grew up in Aspen and knows a few things about skiing and how to look great in the snow. After working for Marc Jacobs and living in NY, he founded Aztech, a men’s only high performance fashion forward alpine lifestyle brand. Aztech can be found at Performance Ski Aspen (and Barney’s if you can’t get to Aspen!)