New York-based lifestyle brand Veronica Beard continues its retail expansion with the opening of a new boutique in Aspen, Colorado, bringing the brand’s signature blend of classic style and modern ease to the heart of Aspen’s Main Street.
Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand launched in 2010 with the now-iconic Dickey Jacket, redefining effortless, everyday dressing. Over the last 15 years, Veronica Beard has grown into a complete lifestyle collection, making it a go-to for the modern woman whose days and life are full.
Designed in collaboration with interior designer Carolina de Neufville, the Aspen boutique captures the signature world of Veronica Beard through a rich, textured lens. A curated mix of organic materials, warm finishes, and thoughtful design details creates an environment where fashion and community come together, a signature of every Veronica Beard location.
The interiors feature exposed wood beams, limewash walls and ceilings, and raffia-lined niches for a layered, dimensional feel. White oak floors run throughout the space, while a chocolate-brown tiled recessed base grounds the storefront. Furnishings combine stone, wood, and metal with upholstery in a rich palette of chocolate, rust, and taupe. A bold, patterned jute rug anchors the central seating area, complementing the natural textures and earthy tones throughout the boutique. Subtle nods to the region appear in the artwork—an eclectic mix of abstract, mixed media, and printed works with Western influences, as well as textured pottery in clay tones accented by turquoise and yellow.
This marks Veronica Beard’s first standalone store in Aspen and its 44th location globally. The boutique will carry the full assortment, including the signature VB Classics, seasonal collections, denim, footwear, handbags, accessories, and more.
Veronica Beard Aspen is located at 400 E. Cooper Ave, Aspen, CO 81611.
Store Hours: Mon – Sat: 10 am – 6 pm, Sun: 12 pm – 6 pm
About Veronica Beard:
Veronica Swanson Beard and Veronica Miele Beard, sisters-in-law married to brothers, co-founded Veronica Beard in 2010. They bring two perspectives and a unified vision to their namesake label, making it a go-to for the modern woman whose days and life are full.
Over the past 15 years, Veronica Beard has established itself as a leading lifestyle fashion brand, maintaining the highest standards for quality and fit, designing each item to feel as good as it looks. Designed for real life, its cool classics give women the confidence to take on the day—and own it.
Related Posts
