Faithful to our concept of innovating the SOS Sportswear Brand, being one of the most notorious and recognizable Labels, SOS shall constantly keep up flirting with the unknown in order to animate us to deliver on our promise to challenge and inspire our customers.

Henceforth, as key elements of our pending revitalizing process, SOS is extremely proud recently to have introduced a new Collection marketed as “Black Snow”.

Black Snow creates a whole new visual identity to supplement our Brand, however, fully loyal to the high-end positioning and unique quality of the SOS Label.

Turning a passion for fashion and a love of free riding into functionality is a major challenge. By introducing Black Snow we firmly believe, we have created a formula for our consumers that fits and looks sensational, while still functioning impeccable whether on top of a mountain, or in the streets of a metropolis.

Hida Fur Jacket

In a beautiful cocoa tone with a fox fur collar, the Hida is perfect for the woman with a classic and timeless style.The Gucci-inspired belt, adds the perfect touch of fab to this simple and elegant jacket. Constructed in a functional softshell with spandex and filled with down, the Hida will keep you warm and dry from the slopes of Aspen to Chamonix. A gorgeous addition to a ski wardrobe.