Moose Knuckles launches Pulse of the City, its Fall/Winter 2025 global campaign and the first under newly appointed CEO Ellen Kinney and its revitalized leadership team. This season signals a new era for the brand—reimagining its best-selling core silhouettes for today’s cultural vanguard: individuals who move with purpose through the world’s style capitals and leave an impact in their wake.
Spanning seven global hubs—New York, Montreal, Paris, London, Shanghai, Milan, and Tokyo—Pulse of the City captures the rhythm of modern life at the intersection of business, fashion, and art. This season, Moose Knuckles will bring that energy directly to consumers with immersive pop-ups and activations in key cities, creating opportunities to connect with local audiences and celebrate the brand’s Canadian spirit on an international stage.
Model and cultural pace-setter Amelia Gray returns as the face of the campaign, embodying the brand’s fearless, forward-driving energy. Shot by acclaimed photographer Richie Talboy, the visuals channel the unique energy of each city—transforming its pulse into powerful, image-driven storytelling.
FW25 steps into the season with four iconic styles grounding the brand: the Ballistic Bomber, 3Q, Stirling Parka, and Debbie Bomber. These staples feature enhanced comfort, ease of movement, refined workmanship, and innovative down technology—delivering exceptional warmth and performance. High fill power ensures loftiness while maintaining insulation, complemented by a breathable, removable shearling trim that fits all hood sizes across men’s and women’s styles, featuring a long, curved profile that frames and contours the face.
“While staying true to our Canadian roots in outerwear, FW25 celebrates the unique perspectives of our global community and cultural leaders, offering a fresh mix of products for the evolving needs of their lifestyles that’s as bold, adaptable, and forward-thinking as they are,” said Ellen Kinney, CEO of Moose Knuckles. “This is just the beginning as we focus on continued innovation, global growth, and expansion in the coming seasons.”
The FW25 collection is available now at select premium global retailers, Moose Knuckles outposts, and mooseknucklescanada.com, with prices ranging from USD $850 to $2,000.
About Moose Knuckles:
Founded in Canada, Moose Knuckles is a disruptive leader in luxury outerwear, known for fusing meticulous craftsmanship and innovative design with an urban attitude. With global offices and showrooms, and a leadership team anchored in Montréal, the brand continues to push the boundaries of performance-rooted apparel while staying true to its Canadian heritage.
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