Montauk’s Surf Lodge announces the opening of The Snow Lodge in Aspen for in time for the Christmas Holidays
Who: Jayma Cardoso, the visionary founder and creative director of The Surf Lodge in Montauk, is heading West for the Winter Season. After 11 years directing the pre-eminent showcase of music, food, fashion and art in Montauk, she will be launching The Snow Lodge at the base of the mountain in the center of Aspen.
What: The fabulous Surf Lodge is opening its second permanent location, The Snow Lodge in Aspen. As with the original Surf Lodge, Aspen’s Snow Lodge will feature a locally sourced menu, craft cocktails, The Famous Surf Lodge Concert Series and world-class DJ’s. Also featured will be Art, Fashion, Wellness and Chef collaborations with partners from around the globe..
The Surf Lodge owner and Creative director Jayma Cardoso is in Aspen scoping out the best local talent in Music, Art, Fashion and food in order to make Aspen’s Snow Lodge as true to the West and the amazing culture of Aspen as the Surf Lodge is organic to Montauk.
Montauk’s legendary taste-maker Bob Melet of Melet Mercantile and Crow’s Nest fame is designing The Snow Lodge with Jayma Cardoso to be authentic to the Aspen spirit. Bob Melet’s last project in Colorado was working for Ralph Lauren to co-design the famous Ralph Lauren Double R Ranch’s Main house and guest buildings. Bob and Jayma have spent the last month sourcing art and objects from the areas Shops, Antique shops, Swap meets and back roads.
12-year-old Melet Mercantile in Montauk has been a must-stop for taste-makers and influencers from around the globe to pick up everything from recycled unique clothes to taxidermied sharks to interesting objects and books. This Summer Bob Melet and Gucci collaborated on a very successful Gucci X Melet Mercantile pop up in his store featuring original Gucci x Melet designs…
The Surf Lodge Montauk Chef Robert Seiber is currently in Aspen and around the Colorado, area scoping out the best locally grown and farmed Fruits and Vegetables and Meat just as he forages around Long Island for the best locally sourced fish, and shellfish and produce. Chef Sean Olowich, a James Beard Honoree, is Serving as Culinary Director.
The Snow Lodge is excited to be partnering with Aspen’s premiere music venue BELLY UP on the Winter Music Series. Belly Up has hosted concerts in Aspen for the past 15 years. It is with great pride that The Surf Lodge Concert Series will partner for talent with the most important Aspen music institution.