Moncler X EE72 By Edward Enninful

For his debut Genius collection, iconic editor, stylist, and cultural contributor Edward Enninful envisions the wardrobe for a fashionable global adventurer: a bold hero equipped to navigate extreme terrains, from sun-scorched dunes to windswept shores and snow-capped peaks.

“Working with Moncler has allowed me to push the boundaries of my creativity. With this collection, I wanted to combine the codes of the house with my own vision, imagining an extreme new world with a glamorous hero at its center.” — Edward Enninful

A defining voice in contemporary fashion, Enninful has spent over three decades championing diversity, creativity, and cultural progress. From becoming fashion director of i-D at just eighteen, to serving as editor-in-chief of British Vogue, and later as Vogue’s Global Creative and Cultural Advisor, he has consistently shaped the fashion landscape. His work has amplified underrepresented voices and brought critical conversations to the forefront of the industry.

Now, with the launch of his global media and entertainment company, EE72, Enninful embarks on a new chapter of storytelling and collaboration, with Moncler as its very first co-creator.

This collection marks Enninful’s first foray into fashion design, aligning seamlessly with the Moncler Genius ethos of partnering with the great creative minds of our time, both established and emerging.

Enninful’s distinct brand of genius lies in his ability to present fashion that both reflects and shapes contemporary culture: high-fashion attitude meets supreme function meets forward-thinking modularity. That sensibility is woven into every piece of the collection, which fuses Moncler’s technical expertise and ability to seamlessly navigate the elements — epitomized by puffer structures and boudin quilting — with structured shoulders and couture-inspired silhouettes.

Each look was designed to brave one of the three elements Enninful envisioned.

• Windstorms: an elegant trench coat makes a bold statement, its matte finish and sleek silhouette offset by a removable outer puffer in glossy nylon laqué. The outer jacket can be detached and carried like a backpack using its interior straps, worn alongside a puffer hood that ties like a neckerchief and bold Cloche sunglasses.

• Sandstorms: versatile pairings like a slim scuba dress worn with a sculptural hooded cape and a floor-sweeping scarf — daring nods to Moncler’s puffer heritage.

• Snowstorms: a layered approach with a finely knit wool turtleneck beneath a cardigan dress and oversized merino wool jacket, completed with a warming balaclava and the Trailgrip EE72 boots.

No matter the landscape, each piece is adaptable, functional, and layerable, allowing for seamless transitions between climates. In keeping with the narrative of a hero journeying through unknown terrains, Enninful has created not just a core wardrobe, but also essential accessories — from hats to bags — so his futuristic adventurer has everything they need built into their look. While this character guides the collection’s spirit, Enninful’s personal imprint is visible throughout: from the exclusive use of black, his signature color, to the collection’s name, EE72 — a fusion of his initials and birth year.

The elemental spirit of Moncler x EE72 by Edward Enninful comes to life in a striking new campaign captured by Tyler Mitchell and starring Adut Akech. Mitchell, renowned for crafting dreamlike images that foreground the beauty of Black subjects against utopian landscapes, worked closely with Enninful to merge his immersive world-building with the designer’s fantastical vision. South Sudanese-Australian model Adut Akech embodies a fearless hero navigating raw, remote, and visually arresting terrain — the perfect stage for a collection defined by layered silhouettes, dynamic styling, and a readiness for the unknown.

This evening, marking the start of New York Fashion Week, Moncler and Edward Enninful bring their imagined terrain to life with a window installation at Saks Fifth Avenue’s New York Flagship. The immersive display unfolds across seven windows at 5th Avenue and 50th Street, evoking shifting mountain landscapes: three swathed in golden dunes, three in snow-capped peaks, and the center window as a mesmerizing collision of sand and snow. To celebrate, live runway models dressed in styles from the Moncler x EE72 collection will appear in the windows, walking and interacting with high-definition video panels before being replaced by mannequins the following day. This special activation captures the city’s electric energy at its most vibrant — when creatives from around the world converge to celebrate fashion in the city that never sleeps.

EE72 at The City of Genius
Moncler x EE72 by Edward Enninful was first unveiled at Moncler’s City of Genius event in Shanghai last year. There, Enninful showcased the collection’s versatility and durability through a breathtaking installation that reimagined a weather station consumed by sandstorms, snowstorms, and windstorms. Immersed in this extreme environment, guests encountered ten looks from the collection. Shifts in temperature further blurred the line between reality and fantasy, drawing the audience deeper into the world envisioned by Moncler and Enninful.

Moncler x EE72 by Edward Enninful is available now in select Moncler stores and on moncler.com.

About Moncler
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and is currently headquartered in Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the extreme demands of nature with those of city life. Moncler manufactures and directly distributes clothing and accessories under the brand Moncler through directly operated physical and digital stores as well as selected multi-brand doors, department stores and e-tailers.