Lindsey Vonn and YNIQ, an internationally renowned producer of innovative winter sports eyewear based in Sweden, announced today that the pro alpine skier and celebrity joins the company as shareholder. The deal is effective immediately.

“We are proud to have the number one female skier in the sport Lindsey Vonn joining our group of owners. YNIQ stands for a relentless aim for perfection, functionality and handcrafted quality in a world of mass production, and Lindsey is an outstanding champion, with a dedication and passion for the sport and an impeccable style that is a complete match with ours,” said YNIQ founder Mikael Kenson in statement.

Lindsey Vonn and YNIQ seem to be a great fit. “Fashion and function have always been important to me on and off of the slopes. I’m excited to join YNIQ’s creative and forward-thinking team as a stakeholder in their unparalleled ski accessory. Their passion for quality, innovation and style naturally aligned with my vision of what luxury high performance eyewear should be”, said Lindsey Vonn.

YNIQ is a Swedish sports luxury boutique brand that develops and designs artisan goggles and eyewear, exquisitely handcrafted in Italy. YNIQ has received international praise for their patented technology and design for improved vision in alpine racing. The company is already backed by a conglomerate of Swedish investors and is now increasing their presence worldwide.

Lindsey Vonn and YNIQ are winners –

YNIQ was awarded the prestigious ISPO awards at ISPO 2015 in Munich for its peripheral vision technology, an invention that provides the broadest vision available on the ski goggle market combined with its outstanding design and quality, the brand has claimed a unique position in the market for alpine eyewear.

The Olympic gold medalist, World Cup champion in all five disciplines of Alpine skiing, holder of the world record for women with eighty-two World Cup wins, including four overall World Cup titles, stepped off the podium for the last time earlier this year, ending one of the greatest ski racing careers ever. A world-record 82 World Cup wins en route to 20 FIS Alpine World Cup titles, including four overall crystal globes and two World Championship titles. In 2016, Vonn broke the all-time Downhill record (43 wins), claiming the season’s Downhill title outright, on top of achieving the sport’s Super-G record (28 wins).