Innsbruck, Austria

Innsbruck is the capital city of Tyrol in western Austria and the fifth-largest city in Austria. It is in the Inn valley and the name translates as “Inn bridge”. The Olympia Ski World Innsbruck consists of 9 separate ski areas and 186 miles of pistes all accessible on one ski pass and a free ski bus service. Innsbruck is an internationally renowned winter sports center, and hosted the 1964 and 1976 Winter Olympics as well as the 1984 and 1988 Winter Paralympics. Innsbruck also hosted the first Winter Youth Olympics in 2012.

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VIDEO Highlights

The ultimate #AlpineUrban experience. Julia takes you on a personal tour of the best Innsbruck has to offer. Watch Julia try figln on the Nordkette, high above the city, exploring the old city, skiing the Kühtai and dining in a 13th-century hunting lodge. Shopping for a dirndl, standing at the top of the ski jump and dancing in a castle were more highlights for Julia.

Julia’s Must Do’s #Innsbruck



aDLERS Hotel

Only a ten minute stroll to medieval Old Town, this steel and glass contemporary showstopper has floor to ceiling windows everywhere. Panoramic mountain vistas guaranteed!

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Watch the sun set while sipping a Weisse beer at aDLERS rooftop bar.  Weary of the gorgeous view? It’s a fab perch for people watching!



Skiing steeps at Nordkette — hop on the cable car and go from city to slopes in 20! Austria’s highest ski village, Kühtai, is not much farther afield. Live like a local and go Figln! It’s as Innsbruck as it gets. I dare you! 

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Eat & Drink

Go traditional and sample the schnitzel at Ottoburg: Atmosphere abounds in this 900-year-old building. The Jagdschloss Kühtai, a 13th-century hunting lodge turned cozy hotel, is a must for lunch. Tip: seek out the cheese cave! Sweet tooth? Kroll’s sweet strudels will satisfy! 

Fun fact: Scandal of the era.

The 16th-century Ambras Castle was a present for Archduke Ferdinand II’s lover. She was untitled and not of royal blood. Shocking! Not only did he secretly marry her, he built her a castle where they lived happily ever after. Really! Don’t miss checking out the old world opulence of the Spanish Hall.

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Fab frocks and designer dirndls! Next to the Goldenes Dach (Golden Roof), Sportalm offers seriously sexy outfits.



Yes, you can use the inclined elevator, but the sporty way to explore the Bergisel Ski Jump is to climb the 455 steps.

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Experience Everything Innsbruck Has to Offer

Innsbruck Austria

Innsbruck’s Magical Christmas Markets

Innsbruck’s six stunning Christmas markets set the scene for the most festive time of the year. Experience the cozy holiday atmosphere in Innsbruck’s picturesque Old Town with its fairy tale mountain backdrop.

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Innsbruck Skiing

Olympia Ski World Innsbruck

Innsbruck is surrounded by dramatic mountains. Discover the nine ski resorts around the city that hosted three Olympic events and offer easy access from the Old Town.

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Winter in Innsbruck

Old World charm and Olympic level skiing, a few miles apart


julia mancuso austria


Julia Mancuso shares her favorite things to do in the Arlberg, Austria’s largest and the world’s fifth largest ski region. From ski mountaineering in St. Anton on the winter Via Ferrata to celebrating a great day on the mountain at après ski to ski-in-ski-out world-accommodation and world-class dining in Lech and Zürs, this 190 miles of connected skiing in the Arlberg has Julia in awe. Join her in the Arlberg.

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Join Julia Mancuso as she explores the Ötztal Valley where she used to train and race for many years. The ski areas of Sölden and Obergurgl-Hochgurgl are interconnected and offer adventure for any level skier. One pass = 55 lifts. Amazing on-mountain restaurants, spectacular mountain peaks, and the Bond Museum. This place has it all.

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Mountain Diaries: Autumn in Austria

Here are some of the daily highlights…

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5 best reasons to visit Kitzbühel Austria

Kitzbühel Austria, one of our favorite ski towns anywhere in the world. Heres a top 5 list of why we love it.

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