Never content to simply ride the wave — Shaun White has created a new one. Part daredevil, part disruptor, the three-time Olympic gold medalist brings his signature charisma and future-forward vision to The Snow League, the first global pro league dedicated to snowboarding and freeskiing. With White at the helm, this is winter sports as high-performance spectacle. White calls it “the kind of global competition I could only dream of during my career.”
Season One spans three continents and four resorts with afterparties held at a secret set of coordinates and trophies by Tiffany. Broadcast across 90 countries, viewers can listen in via microphones on the athletes. The action kicked off March at Buttermilk in Aspen Snowmass, where 36 elite snowboarders battled in the halfpipe. Next stop, the Secret Garden—a Beijing 2022 Olympic venue—in December 2025, where top freeskiers join the lineup.
After a pause for the 2026 Winter Games, the league returns to Aspen in February before the grand finale at Laax, Switzerland in March 2026, where the first Snow League World Champions will be crowned. Athletes will earn points at every stop, with winners claiming a share of the record-breaking $1.6 million prize pool.
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