Sizzling Street Style – SOS Sportswear 2016 2017 Collection
SNOW Host Amie Engerbretson caught up with Ole Damm from SOS Sportswear. SOS is an iconic brand started in the early 1980’s in Sweden. If you were a fashion forward skier in the 80’s there is no doubt yo had an SOS Anorak in your ski wardrobe. Ole was a founder of SOS Sportswear and now, along with Anita Heske, privately owns and designs the brand. They stay focused on what brought them to start the brand in the first place, which is dedication to the sport, innovation, inspiration and performance.
This brand just oozes cool. It is hip and fashion forward and entirely unique in the ski world. Taking a page from street style, the bring these urban trends to the ski world. The highlights from this year’s collection include great “check” patterns, fun one piece ski suits in this same “check” pattern, amazing sweats and color blocked sweaters. There is also a moto feeling to the collection which translates throughout the collection.
This year’s collection is all about crossing over from slope to street. They have one of the hottest pairs of sweatpants on the market in the collection which is perfect for every day wear. Pair these with one of their hip retro sweaters and you are good to go!